For more than two decades, Daniel, the founder of Hangzhou Naran Technology Co., Ltd., has devoted himself to the world of color—specifically to the science of optical chameleon pigments. In the early days, these pigments were mostly used in automotive coatings, turning vehicles into shifting artworks of light. But Daniel had a bold question:

“If color can transform a car, why can’t it illuminate a face?”

This question sparked a completely new journey.

Together with his R&D team and several leading Chinese universities, Daniel began exploring how to reduce heavy metals, refine particle structures, and push optical performance to a level safe enough—and pure enough—for the human skin. After years of experimentation and collaboration, Naran successfully developed cosmetic-grade optical chameleon pigments that meet global safety standards while achieving mesmerizing chromatic effects.

At Naran, creativity never stops. To preserve uniqueness for every brand and every product, our laboratory develops nearly one hundred new shades every year, each with its own character, mood, and identity. Whether bold or subtle, futuristic or timeless, our colors are crafted to empower product designers and inspire beauty creators worldwide.

Above all, Naran believes beauty should belong to everyone. No matter the background, budget, or lifestyle, every person deserves access to makeup that feels extraordinary—colors that shift with light, reflect individuality, and ignite confidence.

From automotive surfaces to the delicate canvas of the human face, our mission has remained the same:

to push the boundaries of color and make beauty more magical, more expressive, and more accessible.